Golf Editorial

20190210 Incompetent ALPG?

I was dismayed last week to read the ALPG tournament schedule and see an event for this week entitled ‘Vic Open’. There was no sponsor name.

The absence of the sponsor name was staggering to me as ALPG had announced to the media on 7 December 2018 that a naming rights sponsor (inevitably that Australasian golf serial-rescuer, ISPS Handa) had been secured for the tournament.

Yet here we were in early February and ALPG hadn’t bothered to update the tournament name to reflect that sponsorship!

I say that’s either incompetent, in extremis, or demonstrative of a complete lack of respect. It has to be one or the other.

Might such behaviour partly explain why ALPG has failed to retain so many of its sponsors in recent years?

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Then, today, I see the ALPG site carrying a media release relating to an upcoming tournament previously known as Australian Ladies Classic Bonville. While that was an unnecessarily long title (should have been Bonville Classic?) the new one is a real beauty:

“The Pacific Bay Resort Australian Ladies Classic – Bonville, presented by Geoff King Motors.”

Pacific Bay Resort

Now we all know it’s difficult to attract sponsorship monies to Ladies golf, but here’s a wickedly unwieldy title trying to be all things to all people. And failing. Miserably. There are a lot of redundant words in that silly title!

It’s not remotely catchy and it’s far too long for me to use it on my site. I’m sure Oddschecker won’t use it and the bookmakers who offer betting on it (which helps fund Australian golf, by the way) won’t use this title either. Persons talking about the tournament in the street or in bars won’t use it ……

However, my main point is that the media announcement was from Golf NSW, not ALPG. In fact, ALPG did not even rate a mention in the media release, see it here

I don’t know the details but, to me, this looks like ALPG aiding and abetting another organisation to trumpet the fact that it had succeeded where ALPG had failed – in the securing of sponsorships.

Further, ALPG didn’t even have the nous to either add its own paragraph into the press release or release one of its own on the topic: welcoming the new sponsors on board, thanking Golf NSW for its excellence and stating how this is good news for its members. Nothing! Squat! Doughnut! Sweet FA!

Even further, if you visit the ALPG site to read about the organisation, it mentions the following:

screenshot-alpg.com.au-2019.02.10-09-48-52

Fyi, neither Oates nor McKayson are now sponsors; they’ve been lost. No mention of new sponsor The Pacific Bay Resort either!

An organisation that fails to update its website (its ‘window to the world’) to reflect commercial reality is no big deal in the greater scheme of things but it certainly is indicative of either commercial naivety or a lack of care. Whichever, it’s yet another sign….

I’ve railed on a bit in some recent blogs about competent (Mike Whan, LPGA) and incompetent (Mark Lichtenhein, LET) tour leadership during a critical era for female golf.

The above simple examples suggest to me that either the ALPG Board or CEO, or both, need to be added to the ‘incompetent’ category.

 

Ⓒ Copyright MJ Miller (Mike) 10 February 2019